Brand Identity
ZhiTree

Intelligence that grows with you.

01 — Logo MarkPrimary · Reversed · Monochrome
ZhiTree
Primary — Dark background
ZhiTree
Reversed — Light background
ZhiTree
Monochrome — White on tint
Mark only — Color
Mark only — Dark
Mark only — White
02 — Product AssetsiOS · Android · Web · Social
App Icon
1024 × 1024 · iOS
App Icon
512 × 512 · Android
Social Avatar
400 × 400 · Twitter/X
Social Avatar
320 × 320 · LinkedIn
Favicon
32 × 32 · Web
03 — Color SystemPrimary · Secondary · Neutral · Base
Sky Blue
Primary
#0EA5E9
Emerald
Growth
#10B981
Dark Gray
Foundation
#111827
White
Clarity
#FFFFFF
Brand Gradient#0EA5E9 → #10B981
04 — TypographyInter · Variable weight
DisplayIntelligent by Design
Heading 1Build the future of knowledge
Heading 2AI-native infrastructure for growth
BodyZhiTree connects your thinking into a living knowledge graph — a decision tree that learns, adapts, and grows with your organization.
CaptionInter · Variable · Google Fonts · zhitree.ai
05 — Pitch DeckSeries A · Cover Slide
ZhiTree
Where Intelligence Meets Growth
AI Knowledge InfrastructureSeries A2024
Slide format
16:9 · 1920 × 1080px
Background
#040A14 · Deep Navy
Typeface
Inter · 300 / 700
06 — Usage GuidelinesDo · Don’t
Do
Use on approved dark (#060C18) or white backgrounds
Maintain minimum clear space equal to mark height on all sides
Use the gradient mark on dark surfaces
Use the dark mark on white or light surfaces
Scale proportionally — never stretch or distort
Don't
Don't place on busy or low-contrast backgrounds
Don't alter the gradient colors or add new colors
Don't use the white mark on light backgrounds
Don't add drop shadows, outlines, or effects
Don't rotate, flip, or modify the mark geometry